A childhood love of stories drew Pip into a degree in English Literature that led into education, educational publishing, writing, editing and the development of open, distance and e-learning materials, with a sideline in psychodynamic counselling. For many years she wrote and edited management, business and healthcare education programmes until her epiphany in relation to digital storytelling and its potential for transforming health and social care. She was awarded a distinction for her MSc dissertation looking at digital storytelling as a means of transforming healthcare education and service delivery. Pip is now investigating the role and impact of digital storytelling in healthcare for her PhD.

She is an honorary research fellow at the University of Salford’s Centre for Nursing, Midwifery and Collaborative Research, a Fellow of the RSA, and a visiting teaching fellow in Manchester Metropolitan University’s Faculty of Health, Psychology and Social Care. She served for seven years on the voluntary board of directors of Cintra, a not-for-profit public sector interpreting agency and is currently on the board of the Centre for the Advancement of Interprofessional Education (CAIPE).